NewCinemaB uses abbreviated font, compared to the standard font of NewCinemaA, and is also designed with a unique "air hole" design for movie subtitles. The unique B font is perfect for expressing the image of old movies and the feel of handwriting. What is an air hole? In the past, subtitling was done by applying a chemical to the film and pressing a letter-shaped relief plate directly into the image to make holes (type method). With this method, the inside of the lines around the characters such as "口" and "田" would fall out, resulting in a "■"-like appearance. To solve this problem, a cut called an "air hole" was made in part of the character. Also, the size of each character in the actual relief plate is very small, less than 1 mm, so unique abbreviated characters were used to prevent the characters from being crushed. Nowadays, with the advancement of technology, laser printing has become mainstream and there is no longer a need to make "air holes", but Fontworks has decided to release two types of fonts for LETS members: one with the nostalgic "air holes" that are unique to subtitles (NewCinemaB-D) and one without (NewCinemaA-D). Comment from Type Designers: The necessary condition for subtitle characters is that they enter your mind without you having to think about reading them. It is important that they catch your eye quickly, are easy to follow, blend naturally into the atmosphere of the screen, and do not make the viewer aware of the "existence of subtitles" or the "font design". In other words, it is a typeface that is like air, has no quirks or sharpness, and does not make an unpleasant self-assertion, giving it a natural feel. The width of the characters is not uniform, and the balance between kanji and kana is adjusted. Another feature is that the voiced and semi-voiced marks are large and clear. It is a unique design that combines warmth and kindness without feeling old or new.