Saturday, November 16th and Sunday, November 17th, 2019, Fontworks will hold a festival "Moji Fes." where you can touch and play in the city of Shibuya, together with Creative Agency Camp Inc. It will be held as a cast.
"Moji Fes." is open to everyone from adults to children, where you can experience the many "characters" hidden in our daily lives from various entrances with the theme of "characters and ◯◯" such as things, music, food. It is a festival. We offer exciting programs to enjoy the world of characters and design, such as exhibitions, workshops, live talk sessions, food and drinks, and AR experiences.
If we are conscious of "characters," our expressive power will spread even more.
The "character" that we unconsciously see every day as a matter of course. It is the design of the letters that makes that “natural”. Serious characters, easy-to-read characters, and characters that make you feel better-why do we feel that word is cool or high-class because of the expression of such character? At this Event, through the exhibition that unravels the mechanism of the character design behind it, and the reading session where you can feel the gap between the content of the characters and the story, the feeling that "somehow think so" is "So why do you have such an impression!" You can enjoy the experience that turns into knowledge.
We hope that the nuances and meanings that change their meaning depending on how you use them will be useful for inspiration and imagination when you convey your thoughts such as presentations at school and work, letters and business cards, ZINE and flyers.
Design professionals gathering in Creative City Shibuya
When we celebrate our 25th anniversary, "Moji Fes." is based on the concept that "fonts are not only for professionals." With the concept of "at the right price," we started the annual fixed-rate "mojimo" that realized the optimal typeface and price for each application. We Support many people who enjoy expressing themselves.
Camp Inc., which plans and operates this Event, holds a cultural market centered on Shibuya as a creative agency that connects people, places, cultures and organizations.
At the venue, Shibuya Cast, which opened in 2017 as a space that accepts variety and induces creativity, cooperates with the special.
In addition, for food and drinks, we have a base in WeWork in Harajuku, Tokyo, which is loved by many creative workers, forucafe, Brooklyn Brewery that inspires many creators in New York, USA, and 4 brewery stores in Japan. And offered by SPRING VALLEY BREWERY and others that offer a variety of beer experiences.
On the day, many design professionals such as font designers and art artists gather. In Shibuya, which is multinational and diverse, creative productions and creators that cross industry boundaries work together to deliver "Moji Fes."
program
Illustrations, accessories, fashion, vessels, interiors... We will deliver exciting events for both adults and children, such as the ``Font Market'' lined with products made for this day, with the theme of letters, and typographic workshops where you can create works on the spot. I will.
Experience full-scale character enjoyment, such as "life-size capital letters," where you can fully enjoy the character "characteristics," where you can play with huge letters, and "Gap readings (tentative)," where the content of the story changes dramatically due to the nuances of the letters. We will hold mold planning and live performances.
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In addition to the art works by participating artists, the history and origins of the characters, and exhibitions on the design of the characters, the stamp rally where you can enjoy "Moji Fes." will give you an experience gift to experience the world of characters deeply.
In addition to the special menu for this day by forucafe, which has a "shop that will become a small power spot", menus where you can feel the difference in taste depending on the characters, craft beer where "something" pops out when you look over your smartphone, etc. But you can enjoy the fun of the letters.
Event summary
| Event name | "Moji Fes. Freedom with letters, more and more" |
|---|---|
| Date and time | Saturday, November 16, 2019 11: 00-20: 30 (Last entry 20:00) Sunday, November 17, 2019 11: 00-19: 30 (Last entry 19:00) |
| Venue | Shibuya Cast Garden (outdoor), space (1F indoor) 1-23-21 Shibuya, Shibuya-ku, Tokyo Locations * In case of stormy weather, some contents held in the garden may be canceled. |
| Special site | Special site |
| SNS | Hashtag: "# Moji Festival" Twitter: https://twitter.com/Fontworks_Inc Instagram: https://www.instagram.com/fontworks.co.jp/ |
| Organizer | Fontworks Inc. |
| Planning and operation | Fontworks Inc. Inc./Camp Inc. |
| Special cooperation | Shibuya cast |
| Sponsorship / Cooperation | SPRING VALLEY BREWERY , Brooklyn Brewery , forucafe Other |
Contact Us about this Event
Fontworks Inc., Public Relations
fw-pr@fontworks.co.jp