Fontworks Inc. (Headquarters: Minato-ku, Tokyo, President and CEO: Shimizu Hisahiro, hereinafter referred to as Fontworks) has jointly developed a custom font for BAKE Inc.'s popular brand RINGO.
About RINGO TYPE BOLD
RINGO is a popular brand of freshly baked custard apple pie operated by BAKE Co., Ltd. (headquarters: Minato-ku, Tokyo, hereinafter referred to as BAKE).
RINGO TYPE BOLD is a typeface jointly developed by Fontworks Type Designers Yuya Nakamura and the RINGO creative team. Based on the existing RINGO logotype, it was designed to convey a consistent brand message, reflecting the characteristics of the brand design: "simple and minimal," "high-quality," "attention to detail," and "exceptional."
Font Features
The base of the typeface design is based on Weight, geometric shapes, and extremely thin slits and lines that are characteristic of the existing RINGO logotype.
Although it is an unconventional and pop design font, it is readable through delicate visual adjustments, spacing, and kerning adjustments. In addition, alternates (variant characters) that are closer to familiar shapes are provided for A, C, O, V, and W, which are the most distinctive characters of the logo, allowing you to express the RINGO style in any text, from short phrases to longer sentences. In addition to multiple alternates, it also has cute symbols and rhythmic numbers.
The idea was developed together with RINGO's creative team, and the typeface was created with an emphasis on ease of use, playfulness, and the essence of RINGO.
Comment from the BAKE RINGO Creative Team
BAKE is a confectionery company that is constantly challenging itself with the vision of "evolving sweets."
Among BAKE's brands, RINGO is one that has long been loved by passionate fans.
We pursue "focus on ingredients," "effortless effort," and "fresh deliciousness," and bake each and every piece with care in our store, which is integrated with our workshop.
I would be happy if more customers would come to love RINGO through the RINGO TYPE BOLD that Nakamura created!
What is "RINGO"? A store specializing in freshly baked custard apple pie
"RINGO," a store specializing in freshly baked custard apple pies, offers freshly baked apple pies in-store, with the concept of an integrated workshop. The brand's core products are "attention to ingredients," "sparing no effort," and "fresh deliciousness," and we put our heart and soul into each and every aspect of our products in pursuit of the ultimate deliciousness.
Comment from Fontworks Type Designers Yuya Nakamura
I was attracted to the RINGO logo when I saw it in town, and while thinking about why it looked so attractive, I decided that I wanted to make it into a typeface. From there, I approached BAKE about RINGO TYPE BOLD, and I'm really happy that they were pleased with it, and that they will actually use it from now on. I hope you enjoy this delicious, playful, bold typeface on the street and on the web.
profile
Graduated from the School of Letters, Waseda University. Joined Fontworks in 2020. Since joining the company, he has worked under Shigenobu Fujita on the Tsukiji Type Foundry's Ming font revival project and custom font production for companies.
Future developments
Designs using this font will begin being introduced in various locations from December 2024. In addition, it is scheduled to be used in store displays and other areas in the future.
Additionally, THE BAKE MAGAZINE has published information about how the typeface project started and the background to its creation.
