TV Asahi's original font "TV Asahi UD" is an original font that realizes the knowledge and strong commitment of TV telop based on TV Asahi's many years of experience with Fontworks' font production technology.
In line with the diversification of the age of "digital Video media", we have realized the visibility of characters not only for TV broadcasting but also for various screen sizes such as smartphones and tablet terminals.

Based on Fontworks' "UD Kakugo_Large", font data was created from a prototype designed by TV Asahi using the characteristics of Universal Design = universal design. As a result of pursuing high visibility regardless of the device, we have completed a font suitable for various digital scenes.

Typeface features

1. Simple characters without peculiarities
As a font for news information programs, we thoroughly eliminated "expressions" that were judged to be unsuitable for improving visibility. We also pursued simple and easy-to-read characters.

2. Reduced shading due to the number of strokes in characters
In Japanese expressions, kanji characters with many strokes are mixed with alphanumeric characters with simple shapes and few strokes, so there is a problem of shading.
By making the size of kanji and alphanumeric characters "equal", we have eliminated the difference in the appearance of light and shade, realizing "uniform visibility" that is ideal for digital scenes that can only be achieved with original fonts.

3. Clear "numbers" in the digital age
Regarding "numbers", which are particularly important information in the field of news, we pursued high readability and conducted detailed examinations. Whether it's a single number or a number with a large number of digits, we have achieved a design that allows you to instantly recognize the number with a flat and uniform readability and visibility.

"TV Asahi UD" will be used in the following 8 programs from October.

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