11th Saitama Prefecture Fukaya City Hall

Interview

Public information Fukaya

Fukaya City, which is nationwide famous for its green onions, is located in the northern part of Saitama Prefecture and is a vibrant city with abundant green nature, a well-balanced industry of agriculture and commerce, rich history and traditional culture. Uesugi's castle town used to be prosperous as a post town on the Nakasendo in the Edo period, and it is also the birthplace of Eiichi Shibusawa, a great businessman who laid the foundation for modern Japanese industry. The first mechanical brick factory in Japan was established by the old man, Shibuzawa, and the bricks built here are used in many modern buildings from Tokyo Station to the Meiji and Taisho eras.

The fertile land between Tone and Arakawa is suitable for agriculture, and boasts the highest agricultural production in the prefecture, such as the special product Fukaya green onion, spinach and cucumber.

In addition, the cultivation of cut flowers of tulips, which are the flowers of the city, is thriving and the production volume is the largest in Japan. It is steadily developing as a town of vegetables and flowers.

Point of introduction that typeface design and free provision of new typeface

Fukaya City Secretary Office Deputy General Manager and Public Relations Manager Akira Sawade

In Fukaya City, we decided to introduce LETS when converting to DTP last year, aiming to improve the efficiency of editing and production of the public relations paper "Public Relations Fukaya" and reduce costs. "The motivation for introducing LETS is not only to reduce costs, but also to make DTP the public relations paper. The point of choosing LETS is that after comparing and examining the fonts of several font makers, I liked the font design. "The most appealing thing was that we could use the new typefaces free of charge with the annual membership fee alone." Said Mori, Fukaya City Secretary.

"In general, I don't think fonts are very conscious. Until we introduced DTP, we weren't very aware of them, but when we introduced them, we first learned about LETS. I told the printing company only the font image, but now that we can choose it based on our own image, the font and the style of the font also change like the times. After understanding what I would do, I decided to introduce it because I thought that the provision method of LETS 'annual fee system matches the needs of the present age.In the general image, Mincho type or Gothic type It's obvious that you can use it, but I also learned for the first time that there are a wide variety of fonts for DTP, and there are various arrangements regarding their use. ” Mr. Office Assistant and public relations assistant manager SawaIzuru)

>>> I think that you had to make a considerable amount of decisions to work on the public relations paper yourself with DTP, but what specifically prompted you? "Honestly speaking, it is still cost saving! This is a decisive factor. I can not introduce it just because the person in charge wants to use the PC and because I like it. Cost reduction and efficient by introducing DTP It can be expected that editing is possible, and the person in charge is familiar with the PC. Since the person in charge of the current public relations paper has been familiar with the PC for a long time, I think that now is an opportunity if it is introduced. It was done. ”(Mr. Sawade)

経費削減と制作時間の短縮に成功

Mr. Hisaka Mori, Fukaya City Secretary

Mr. Mori and Mr. Yoshida, who are involved in the production of public relations paper, talk about the effects of the introduction as follows.

"Since the introduction of DTP, the number of overtime workers has decreased dramatically. I used to create manuscripts on layout paper using an analog method of handwriting. Repeat writing and erasing until it became black, We were crying late into the night. After the introduction, we were able to create an efficient manuscript, and improved the efficiency of proofreading, dramatically improving the freshness of information. ”(Mr. Mori Mr. Yoshida)

"One year has passed since we introduced DTP last year, and we have succeeded in reducing costs and shortening production time. Regarding cost reduction, we can realize comprehensive cost reduction by combining equipment investment cost with education and training cost. I also think that overtime work is probably a cause of concern for any local government, but it also reduces the burden on staff and labor costs, which also contributes to cost reduction in a large sense. In that sense, the introduction of DTP has been successful in both double and triple because there is a problem with the working environment if there are too many overtime hours. The fact that the working environment has been improved is one foundation, and young employees often have access to the computer since they were children, and they are proficient enough in our generation to be irritated. Now Later, even if the person in charge changes due to a personnel change, I think that it is possible to work on DTP in a comparatively easy-to-understand manner and inherit the results accumulated so far. ”(Mr. Sawade)

Peace of mind by unifying the font environment with the printing company

Mr. Masayuki Yoshida, Secretary General, Fukaya City

"Currently, public relations paper production uses Adobe InDesign as the layout software on the Windows machine, and the fonts are produced in the environment called LETS OpenType fonts. Various fonts are used for making paper, but for LETS We have a wide variety of fonts, which is very helpful. We ask a printing company that uses LETS to print, so that the font environment is always aligned so that we can create data with peace of mind. As is the case with the Announcement article, I was able to edit the articles from the time I started working on DTP to the last minute and provide more fresh information. ”(Mori)

As an application other than "public information FUKAYA" that is issued monthly, we have used it in public relations papers for children that are issued once a year. In addition, it is also used to improve the appearance when creating small leaflets and in-house materials with Word. "Because LETS has many fonts, I haven't been able to use all the fonts yet. I hope it can be used effectively depending on the content of the paper, such as powerful characters and gentle soft characters." (Mr. Yoshida)

>>> What about the public's reaction to the publicity paper after the introduction?

"While we received the voice that it was easier to see, there is also the opinion that it is harder to see. There are pros and cons. I think that there is a preference for each person. Currently, Fukaya City is working on universal design. However, by making the letters on the paper larger and reducing the number of letters as much as possible to reduce the number of letters and making it easier to read, making public information paper that is easy to understand and easy for everyone to use the font more effectively We are working toward it. ”(Mr. Sawade)

Typefaces that interest children

“I'm looking forward to the new typefaces that will be released in the future. Specifically, I hope there are typefaces that children may find interesting that they want to read. The Budo L released this year is simple and It feels kind and is very good." (Mori)

"As another request, I think that it will be very helpful if there is a paper sample in addition to the Fonts in the catalog. However, since LETS can display and output all typefaces and compare them, By trial and error, I can grasp the image of itself... Although I refer to magazines etc., I am an amateur in DTP and design, and I have little knowledge about fonts, so I have multiple fonts. I think that if you have a sample with letters in it, the image will be easier to come up and it will help you to make a better paper.” (Mr. Sawade)
< Sequel >

JR Fukaya Station is built in the image of Tokyo Station and has a red brick appearance. It's a nice town with a nostalgic atmosphere. We hope that Fontworks LETS will continue to be useful as a tool for providing Fukaya citizens with a more friendly and easy-to-read "Public Relations Fukaya". .

Company Info

Company name Fukaya City Hall
location 11-1 Nakamachi, Fukaya City, Saitama Prefecture
TEL 048-571-1211(代表)
Fax 048-574-8531
URL http://www.city.fukaya.saitama.jp/

For enrollment in the "LETS" program or purchase of products, please Contact Us your retailer or place an order.

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