Fontworks Inc. will give a lecture on August 23 (Thursday) at "CEDEC 2018" to be held at Pacifico Yokohama from August 22 (Wednesday) to August 24 (Friday), 2018. since we decided, Announcement will be.

In addition, during the same period, a booth will be exhibited at the Pacifico Yokohama Conference Center 3F, including Fontworks' annual flat-rate font service "LETS" and Language Language or more, as well as "LETS". From the scope of the license, we will introduce the extended license "Optional game application LETS extended license" that further licenses the embedding of font files.

We look forward to your visit of everyone.

<Lecture content>

Title:Game industry urban legend !?Investigate "Games sell with Fontworks fonts"!

Lecture content:

One rumor in the game industry ... An urban legend that says "Games sell with Fontworks fonts." In order to prove whether such an urban legend is a lie or a truth, Fontworks experimented and investigated <the effect of fonts on the user retention rate>. Fonts as UI play an important role not only in transmitting information but also influencing the world view in games. How much does the difference in fonts affect the game? This time, in an actual smartphone game, we conducted a demonstration experiment in which the font "only" was changed. We will share the results that fonts have given to the game, such as tutorial breakthrough, days of use, user level, user retention, and introduce the possibilities of fonts and the importance of choosing the best font.