Fontworks Inc. (Headquarters: Fukuoka City, Fukuoka Prefecture, President and CEO: Ai Harada, hereinafter "Fontworks") will celebrate its 25th anniversary in 2018, and all employees will have a tagline for the next 25 years. "Moji and more Jiyuuni" was formulated.
Based on the tag line, we have created a brand movie and brand site to disseminate our way of thinking and released it today.
Brand site URL
https://brand.fontworks.co.jp
Fontworks statement
"Moji and more"
There is no need for inconvenience in expression
Fontworks wants to get rid of such inconvenience and create an everyday life with a Styles for everyone.
I would like to help you realize the experience of meeting new sensibilities.
To that end, we will continue to think about the possibilities of letters and open up a future full of uniqueness.
Moji and more
We will embody “Moji and Much more seriously” and publish statements for everyone's understanding.
In 2018, when Fontworks celebrated its 25th anniversary, all employees set up a tagline.
"Fontworks-likeness" for the coming quarter century. Then, we re-examined and reconsidered the "self-esteem" of the Fontworks employees who play an active role there.
Brand site concept
We created the "Fontworks Brand Site" as a foundation for everyone to sympathize with the tagline and our corporate activities. This is the place of our belief that, with our own hands, we treat “Moji and Much more seriously” more than anything else.
Branding sites show that this is manifested as an activity as well as a philosophy, with 16 words to unravel the tagline and supporting facts.
"I want to make the power of words even greater than it is now"
“More rich and familiar characters will surely rewrite communication”
“No need for inconvenience in letters”
Each independent word will end up as a sentence, and all will be connected to "Moji and Jiyuuni", which will be expanded into concrete corporate activities. In the hope that everyone who handles letters should be that way, we aimed to create expressions that more people can empathize with, including us, Fontworks.
In addition, the “Fontworks Brand Movie” posted on this brand site is a short 68-second video that allows you to intuitively receive the philosophy condensed in the tag line.
What can we do more freely with letters, and what more can we be more free. It is spoken from various angles along with movements and words that change flexibly and are memorable. We have prepared a narration version that speaks a message and a singing version that makes you feel more enjoyable.
By sharing the corporate attitude of Fontworks through the brand website and brand movie released this time, we will make you more interested in our activities and further raise awareness of the Fontworks brand. We will also work to ensure that our customers who have been patronizing Fontworks for a long time can continue to expect and be satisfied with Fontworks.
Held an Event "Moji Fes." With the theme of "Moji and Motto Jyunyu"
As an activity to make our sense of values embedded in the tag line more felt, "Moji Fes." This is a festival open to adults and children, where you can experience from various entrances under the theme of "◯◯". We offer exciting programs to enjoy the world of characters and designs, such as exhibitions, workshops, live talk sessions, food and drinks, and AR experiences.
It's a two-day event that everyone can enjoy.
Moji Fes. Official Site
https://mojifes.fontworks.co.jp
Brand site URL
https://brand.fontworks.co.jp
Brand movie (normal version) URL
https://www.youtube.com/watch?v=NyhIGkgiP8I
Brand movie (song version) URL
https://www.youtube.com/watch?v=7oAIpfuw29c
Brand movie (instrument version) URL
https://www.youtube.com/watch?v=2DItSJo7Sqw
Contact Us regarding this matter
フォントワークス株式会社・広報担当
fw-pr@fontworks.co.jp