This time, I decided to create an illustration of PUTK material because I came to the company at [Visit Support] of the Support center that Fontworks does.

Originally, I used to buy and use typefaces in Packaging, but due to the large number of font variations, I had been working with [LETS] for several years. Even with the same font, you can change the impression by adjusting the arrangement and packing a little, but after all, the more kinds you have, the more choices you have and the easier it will be to draw the image.

Since a new employee recently started studying how to use fonts in the company, I felt the importance of fonts in design again while teaching me. At that time, the visit as part of the service Support that you have carried out the Announcement received, we were to be asked to come once in our company.

While visiting visit Support in detail about the new typeface and how to use tools, LETS Power Up Tool Kit (PUTK) I was told.

Actually, I didn't know until this time that the materials recorded in this PUTK could be used free of charge for LETS members. Among them, as I listened to what kind of photographs and illustrations are often used, I got interested and asked about what criteria were selected for the material lineup.

As a company in Fukuoka, we have learned that we are working to expand the materials, especially those that are often requested by LETS members, and that we are particular about "grating" and "drawing". I tried to talk about whether I could help. As one of them, I proposed an illustration, but even Fontworks said that there were many requests for illustrations and I was thinking of increasing variations, so the discussion was organized in a timely manner.

Therefore, we asked what kind of requests were there, who used them, what they were used for, etc., and decided to think about demand together. As a result, it has become clear that there are many requests from local government users, and that illustrations used as “illustrations” tend to be easier to see and convey than simplified photographs. . Therefore, we decided to produce illustrations with a simple design that would be ideal for publicity papers.

First of all, we worked together to create a large concept of illustrations and themes and categories. The concept is "simple and easy-to-use illustrations", and within the theme of everyday life, I decided to make it in categories such as <Person> and <Plant>.

From there, Kajiwara was in charge of the design of the person who will be the axis, and I created the illustrations in line with it. As for detailed composition and color use, I made a proposal to Mr. Fontworks from here. For example, in the <profession> category, there are police officers, doctors, baseball players, etc. We decided while discussing each and every image.

In addition, I sometimes became especially cautious when designing animals, plants, and people. I try not to make it too realistic, or deform it so that a small child can see the illustrations and don't feel uncomfortable. Although there were some points that were difficult to adjust, I made sure that I could write them properly while checking the characteristic points with a picture book.

Even if I was thinking that it was an image like this, I tried to make it a familiar illustration, such as a new discovery when I check the shape, and a slightly brighter adjustment in color usage.

As for the design, of course, we aimed to make it simple and easy to adjust even when creating Adobe Illustrator data.

By changing the color, you can change the image of the illustration by changing the sense of the season or the emotion. For this reason, we made the data with many paths attached to one part so that changes in color tone and shape can be easily adjusted. If the data is well separated by path, it is easy to select each with the pointer.

As you can see in the image, the illustration of a girl who is full of energy in a kindergarten is transformed into an illustration with the image of going out a little!

In addition, we are now able to handle two-color printed matter. The illustration is surrounded by a thick black frame, so it's easy to edit by removing the colors and making it easier to see.

We have exchanged many times and completed it so that we can approach the request even a little. It was a tough job, but I am very enthusiastic because it is the first illustration I've been involved with as a designer. I would be happy if you could use it in various places.

<Mr. Kajiwara>
Packaging, which is introduced as an example on the right, uses "Kurokane", but unlike other pop styles, it is soft and playful even when it is tight. I think that there is a font.
It's also powerful in terms of concentration, so you can make an impression with almost no changes in the main title, and I think that the compatibility with this image character is also perfect!

Although it is not limited to this typeface, I think that there are many such textures and emotional parts that are good for your font. A popular font is [Tsukushi Mincho]. This typeface feels very different from other simple Mincho typefaces. I like that.